How to Launch a New Product in Pune

Launching a new product attracts consumers as well as corporate buyers, and informs the public about your product and business. Your product launch needs to be exciting and informative, but it is not always easy to accomplish these goals. As you get ready to launch your new product, there are several things that you can do to make sure that the launch is a success.

1.Planning for Success

• Research products similar to the one you’re planning to launch, especially those already well-known by consumers. Check out trade journals, competitor websites and brochures, and any other source of information on the products that you can find. Use this information to orient your launch towards the ways in which your product is different and better than the competition.
• A SWOT analysis of your product can help you take a closer look at your product and compare your product to a similar product made by your competition. SWOT stands for strengths, weaknesses, opportunities, and threats. You can perform a SWOT on your own or in a group setting as well.
• You can do this by deciding what demographic will be most willing to purchase your product. Try to pinpoint the age, gender, and socio-economic background of your target customer.
• With your target customer in mind, create packaging that is bold, the right color scheme, pleasing to the eye, and even memorable. Packaging is the first step to getting your new product noticed.
•  Choose a phrase or motto that is catchy, captures the essence of your product, and will speak to your target customer. The slogan should consist of simple language and could rhyme or contain words beginning with the same letter to make it catchier.

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2.Marketing Before the Launch

• One great way to get some good publicity going and to find out what people like most about your product is to allow people to test it out. You can use their feedback to help you market the product, such as by gaining customer testimonials.
• Write up a product sheet. This document should recount the product’s specific details and features. It should explain the specifics of a product to consumers while still making it attractive and exciting. In other words, a good product sheet balances important technical information that is legally necessary with marketing allure.
• Launch a product website. Ensure that this website provides customer testimonials, appealing images of your new product, as well as detailed information for consumers. Include product comparisons, ordering information, and promotional offers to further entice buyers.
• Multichannel marketing is often successful, so place ads in many types of media simultaneously to announce the pending launch of your product and reach the maximum number of target customers.Website ads are increasingly important. But also buy ad space in local newspapers or trade publications to expand awareness and build hype. Consider radio ads and, if your budget permits, television spots.
• Make your product available to cultural influencers. Consider doing so weeks before the actual launch. Cultural influencers can include community leaders, bloggers, local celebrities, and sports figures. Give free samples and encourage these people to use your product. Then arrange for them to be interviewed about your product, or to write review articles or posts.

3.Launching the Product

• Orchestrate a rolling launch. A rolling launch should begin six to eight weeks before the final product unveiling. Make sure there are plenty of strategic “leaks” regarding your product as the unveiling date draws closer.
• Hold an official launch. Invite reporters, bloggers, consumers, celebrities, and members of industries related to your product. Give out free samples and try to make the event memorable with respect to catering, lighting, and even musical performances. Doing these things will give people more reasons to attend the event and may also generate more interest in your new product.
• Try using an unconventional or intriguing launch venue. Given the number of products on the market these days it can be hard to generate a buzz, and you may have to move beyond trade shows and convention halls to get attention.